CRM platforms of all types of complexity are now a well-established requirement for Enterprise and Mid-Market brands. However, CRM campaigns can be highly “asset-intensive”, requiring the development of platform-specific eDM’s, eDM templates, subscription and preference centres, landing pages and microsites, strategic assistance and more.
Brand IT and Marketing teams can have difficulty producing these CRM campaign assets internally, and their agency partners may not always have the specialist capabilities to support these CRM requirements.
Cloud Anvil was established to provide campaign asset production for CRM platforms. Using locally-based leadership, scoping strategists and project managers, Cloud Anvil delivers to tight turnaround times, works confidentially when required and charges significantly less than standard agency rates.
The Cloud Anvil team has built hundreds of CRM campaign assets for the largest brands in Australia; for platforms including Salesforce Marketing Cloud, Adobe, Epsilon, Campaign Monitor, Marketo and many more.
With a range of CRM campaign services available, Cloud Anvil tends to work with two client types either directly or in conjunction with their agency partners, in addition to offering “non-CRM” digital campaign production services: